Kulani Kinis, creator engine

Ten creators for Kulani Kinis swim try-ons

A first roster for Kulani Kinis: creators film fit checks on real bodies, the pay is capped, and every video is judged on cost per 1,000 views.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Ring Cheeky Tie: an honest fit check

Illustrative example: she films front, side and back, says her size and height out loud, and ends on the free returns line exactly as the site words it.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	10 creators, two added each week	Ramp of two creators a week up to 10, six weeks, starting from zero live on day one.
Who	Swim try-on creators who show real fit	Six personas, from Minimal Full Coverage wearers to Scrunchie stylers, each tied to a named Kulani Kinis piece.
Production	7 videos per creator per week	10 creators at 7 videos a week make 303 creator videos a month.
Pay	Fee plus cap, three bands	Starter $300 fee, $600 cap; Standard $500 fee, $1,000 cap; Premium $800 fee, $1,500 cap.
Bonus	$50 flat past 100,000 views	One per creator per month. At the cap: Starter $300, Standard $500, Premium $700 bonus.
Compliance	Claims sheet with seven approved lines	Free returns, same-day dispatch and the RE-KINI™ fabric line are on it; creators quote nothing else.
Category rule	Fit and fabric only, no body promises	Creators show pieces on a body and say what the page says. No slim, lift or reshape promises.
Goal	$1.00 cost per 1,000 views	The simulator reads $5.74 on current inputs; 4.2% viral videos or a 21,711-view median closes the gap.
Report	One sheet every Monday	Views, cost per 1,000 views against $1 and the winning format, creator by creator.
Decision	Approve the roster and the claims sheet	The brand-side lead signs off on both; then two creators go live and the ramp runs to 10.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

Same playbook as at Tabs, now pointed at Kulani Kinis bikinis: many creators, one number to protect, losers killed early. Swimwear is a different category and I have not run it. I would learn fit, fabric and sizing language with your team before I scale anything.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

40,235
Review count on the page
40,235 reviews are displayed. Creator video adds moving proof next to that written proof.
Published
1,073
A second review count
1,073 reviews appear on the page. Buyers already talk about fit in writing; video can show it.
Published
973
A third review count
973 reviews are shown. Each one is a candidate line for a creator to react to, never to quote as hers.
Published
10%
First-order offer
Get 10% off your first order! gives every creator video a clean closing line without inventing a deal.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, target $1. The simulator reads $5.74 today, so every creator and every format is tested against that gap.
One variable per test
A format changes the hook or the shot, never both. Ten creators at seven videos a week give 303 videos a month to learn from.
Losers killed early
A hook that stalls on a Ring Cheeky Tie try-on is cut after the first Monday read, and the slot goes to the next hook in the library.
Claims sheet before camera
Creators quote only lines copied from the site, like free returns and RE-KINI™ fabric. Anything else goes to #claims before filming.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MayaMon 8:30 AM
This week: two Ring Cheeky Tie try-ons and one cover-up reveal with the Mini Mesh Sarong. Product on screen by second two. Claims sheet is pinned in #claims.
TessaTue 10:15 AM
Can I say the Paloma Minimal Full Coverage bottom is squat-proof?
No. Stay with the page: breathable and fully lined. Do the squat on camera if you like, but no promise in words.
MayaWed 4:40 PM
Draft is back: the hook lands, but the line about slimming has to go. Reshoot the opening with a plain fit check on the Y Cheeky bottom.
Reshot, new draft is in #drafts.
MayaThu 11:00 AM
Check before posting: free shipping over $100 carries an asterisk, so nobody says it until the terms are confirmed. Use the first-order 10% line instead.
Report botAppFri 9:00 AM
Weekly report posted in #reports: views, cost per 1,000 views against the $1 target, and the top format for each creator.
Report botAppSat 7:20 PM
Lia's Solid Colors haul passed 100,000 organic views. $50 flat bonus queued, one per creator per month. Video moved to the paid shortlist.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Recycled try-on
“Made from recycled materials. Now watch the fit.”
Full length on a tripod. Say the fabric line from the claims sheet once, then turn slowly in natural light.
Brief 02
Cheeky tie fit check
“Ring Cheeky Tie, honest fit check: front, side, back.”
Three angles in one continuous clip, phone at hip height. Say your size and height out loud, no filters.
Brief 03
Bandeau styling
“Strapless Bandeau Bikini Top, styled for a beach day.”
Pack-with-me on a bed, then wear it outside. Cut on the beat, product name on screen in the first seconds.
Brief 04
Cover-up reveal
“Sarong over the bikini: Lemon Bloom, mini length.”
Start in the bikini, tie the Mini Mesh Sarong in frame, finish with a walk-away shot. Show the self-tie up close.
Brief 05
Solid color haul
“My Solid Colors haul, ranked by what I'd rewear.”
Lay pieces on the floor, hold up each one, rank them with captions. Mention free returns only as written on the sheet.

Every product line in a video comes off the claims sheet word for word, for example “Free returns and exchanges. Always!”, “Same day dispatch on eligible orders”, “Get 10% off your first order!”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Fit-check creators
Creators who already post bikini try-ons and say size and height aloud. Fit is the story when the site runs a Size Assistant.
Beach and travel makers
Vacation and beach-day creators, close to the Paradise Pass and Summer Outfits themes the site already runs.
Matching couples and friends
Pairs and groups who film matching sets, since Matching Couples sits in the site menu.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so recruiting starts with direct outreach and a one-page brief.

Five filters, fewer each step

1Fit shown on camera
Full-length try-on footage in their own feed, not only flat lays.
2Bust sizes in view
Candidates across the sizes the guide lists, from B Cup to E Cup.
3Reads the claims sheet
Passes a short test on what they may quote before the first brief.
4Honest voice
Past videos sound like a friend, not a script, with no body-outcome talk.
5Organic reach
Recent videos get views without paid support, checked on their own profile.

Part 7 of 15

Who

Full-coverage seeker
Wants extra bum coverage with a fun look; talks about the slimmer front and side design.
Likely product: Minimal Full Coverage Bikini Bottom - Paloma
Cheeky V fan
Films the cheeky cut as an honest fit check: front, side and back.
Likely product: Cheeky V Bikini Bottom - Petal Pop
Underwire top reviewer
Explains how an underwire top sits and fits her, without promising lift.
Likely product: Slim Underwire Bra Bikini Top - Paloma
Cover-up dresser
Layers a sarong over a bikini for the fun and flirty beach look.
Likely product: Mini Mesh Sarong - Lemon Bloom
Shimmer one-piece wearer
Films a one-piece on a trip and repeats the glossy RE-KINI™ SHIMMER line as the page words it.
Likely product: Invisible Underwire One Piece - Jaded Juniper
Accessory stylist
Pairs a scrunchie with a set in a quick styling clip, the small add-on to the bikini.
Likely product: Scrunchie - Petal Pop

Left off, every time

Always left out: minors, anyone who promises body results or sun protection, creators who edit their body in footage, and anyone who runs down other swim brands. Category rule: fit and fabric talk only, from the claims sheet.

Part 8 of 15

First twenty

Bikini try-on creators who say size and height aloud
Beach-day vloggers filming on a real coast
Travel creators packing a vacation swim bag
Honeymoon and resort trip planners
Couples who film matching swim outfits
Friend groups on a beach trip
Creators who wear full-coverage bottoms
Creators who wear cheeky and thong cuts
Underwire and bralette top reviewers
One-piece swimsuit stylers
Cover-up and sarong styling creators
Pool-day get-ready-with-me creators
Recycled-fabric and conscious-fashion creators
Solid-color capsule wardrobe creators
Summer outfit lookbook creators
Creators who talk bust sizing from B Cup to E Cup
Pool-party and festival outfit creators
Surf and ocean lifestyle creators
Haul and unboxing creators who rank pieces
Gift-guide creators who include swim and gift cards

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Free returns and exchanges. Always!”
Closing line of any video, as written
“Same day dispatch on eligible orders”
Caption or spoken line; keep the word eligible
“Get 10% off your first order!”
Call to action at the end of the video
“Made from our buttery-soft RE-KINI™ fabric, crafted from recycled materials and produced with 75% less CO₂ than standard fabrics.”
Recycled try-on format, said once, word for word
“Breathable and fully lined”
Minimal Full Coverage bottom videos
“100% adjustable self-tie style”
Cover-up reveal with the Mini Mesh Sarong
“Made from comfy stretch mesh fabric”
Cover-up reveal, fabric close-up

Never said

Each one with the reason it stays out.

This will slim, lift or reshape your body
A body outcome. The page only describes designs, and creators never promise results.
Fits every body, guaranteed
The site offers a size guide and assistant; it makes no guarantee.
Better than other bikini brands
No comparisons with other brands, ever.
Zero impact on the planet
The page says 75% less CO₂ than standard fabrics, nothing broader.
The color never fades
Care notes say some colors may fade in direct sunlight.
Safe with any suntan lotion or oil
Care notes say lotions, oils and harsh chemicals can stain fabrics.

To confirm with the brand

Held until someone on the brand side signs off.

Free shipping on orders over $100 !*
The asterisk terms were not read, so nobody says it until the brand confirms them.
Same day dispatch on eligible orders
Which orders are eligible, and the cutoff time, need brand confirmation before creators mention it.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: new to paid work, proving fit-check videos on the Ring Cheeky Tie and Minimal cuts.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: steady weekly output, holds the claims sheet, keeps views near the base case.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: strong organic reach in swimwear, films harder formats such as the shimmer one-piece.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: the $50 flat bonus when a video passes 100,000 views.
Per video: the 100,000 mark is read on a single video, never summed across several.
Organic views only: paid boosts and ad views do not count toward the bonus.
No bonus on a video that broke the claims sheet or the swimwear category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At 10 creators and seven videos a week, the simulator reads $5.74 per 1,000 views against the $1.00 target. It closes if 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Kulani Kinis creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and first brief
Lock the claims sheet with the brand lead, then onboard two creators in the first week. The ramp is two a week up to 10, six weeks.
Month 1
Ramp to ten creators
Two creators a week until 10 are live, each at 7 videos a week. The first Monday report reads cost per 1,000 views against $1.
Month 2
Cut losers, double winners
Kill the weakest formats among the five, keep the ones closing the gap to $5.74, and give Premium slots to the best organic reach.
Month 3
Send winners to paid
Move the best Kulani Kinis videos through the four organic-to-paid steps, keeping organic copies clean for the 100,000-view bonus.
Day 90
Decision on the roster
Read cost against the $1 target and renew or reshape the roster. Bands stay Starter, Standard and Premium unless the numbers say otherwise.
Monthly ceiling
The cost cap
All 10 creators at the top cap cost $15,000 a month, bonuses excluded. The simulator base case sits at $10,050.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Weekly report

Every Monday: one sheet with views, cost per 1,000 views against the $1 target and the winning format, for each creator on the Kulani Kinis roster.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Recycled try-on	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Cheeky tie fit check	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Bandeau styling	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Cover-up reveal	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Solid color haul	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Organic first
The creator posts on her own feed with the claims sheet applied. No spend yet.
Read the video
A video past 100,000 organic views, or clearly ahead on cost per 1,000 views, joins the shortlist.
Ask for rights
Get the creator's written ok to run the video as an ad, with terms agreed before any spend.
Test in paid
Run the winner as a paid test with one variable changed, and keep the organic copy untouched for the bonus count.

From the video to the checkout

The product page of the exact piece on screen, such as the Ring Cheeky Tie Bikini Bottom.
The Best Sellers collection for videos that show a mix of pieces.
The Back In Stock collection when a piece a creator featured returns.
Checkout, with the first-order line as written: Get 10% off your first order!
Free shipping over $100 only after the terms behind the asterisk are confirmed.

Part 15 of 15

Swimwear rules

Swimwear rules for creators

Swimwear is about fit, fabric and showing a body honestly. These six rules cover what any creator says and shows on camera for Kulani Kinis.

Fit, not body promises
Say how a piece fits you, with your size and height. Never promise it slims, lifts or reshapes anyone; the page only describes designs.
Fabric lines stay literal
The RE-KINI™ line stays as written: 75% less CO₂ than standard fabrics. No broader claims about the planet or impact.
Care as written
Hand wash in cold water, line dry; some colors may fade in direct sunlight; lotions and oils can stain. Never say or film otherwise.
Offers need the sheet
Quote only offers on the claims sheet. Free shipping over $100 waits for the terms behind the asterisk. The first-order 10% line goes as written.
Adults, tasteful framing
Adult creators only, no nudity, framing set by the brief. Platform swimwear rules apply to every upload.
Disclose every post
Every post carries the platform's paid-partnership label, and the caption says it is an ad or a gift.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Review count on the page

A second review count

A third review count

First-order offer

One number to protect

One variable per test

Losers killed early

Claims sheet before camera

Recycled try-on

Cheeky tie fit check

Bandeau styling

Cover-up reveal

Solid color haul

Four sources in

Five filters, fewer each step

Full-coverage seeker

Cheeky V fan

Underwire top reviewer

Cover-up dresser

Shimmer one-piece wearer

Accessory stylist

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and first brief

Ramp to ten creators

Cut losers, double winners

Send winners to paid

Decision on the roster

The cost cap

From organic to paid

From the video to the checkout

Swimwear rules for creators

Fit, not body promises

Fabric lines stay literal

Care as written

Offers need the sheet

Adults, tasteful framing

Disclose every post

Want to see the first briefs?